Landing Page is a target web page created to attract attention and encourage the user to perform a specific action.
🔹 Key characteristics of a landing page:
✔ One goal – directs the user to a specific action (purchase, registration, subscription, application).
✔ Simple structure – minimal navigation so as not to distract.
✔ Bright title – immediately explains what the page offers.
✔ Call to action (CTA) – a button or form that motivates the target action.
✔ Short but compelling description – explains the benefits and unique offers.
✔ Visual elements – images, videos, reviews to increase trust.
🔥 When is a landing page used?
🔹 Promotion of a specific product or service.
🔹 Collecting contacts for mailings or marketing campaigns.
🔹 Advertising promotions, events or webinars.
🔹 Testing demand for a new product.
Landing is a powerful internet marketing tool that helps increase conversions.